Category: Marketing

Understanding Customer Data Modeling

Understanding Customer Data Modeling Whoever said “Ignorance is bliss” probably wasn’t standing at the helm of a business empire and responsible for revenue growth. Sure, there are things in life we’re better off not knowing, but the ticks and tangles that influence buyers’ decisions to do business with us isn’t one of them. With ever-encroaching competition, it’s…

Customer Data Privacy, Explained

Never has it been any easier to glean bits and pieces of information than right now in our data-driven society. These days, the Internet is our virtual library of practically anything we’d ever want to know, including personal details we might not be aware have been made widespread. But while it seems privacy has taken…

Customer Data Management: A Beginner’s Guide

With the ever expanding scope of technology solutions, collecting data on customers and prospects is easier than ever. But how exactly do you get it, and what are you supposed to do with it? Here are the Top 10 Customer Data Management tools for beginners to start addressing the plight of overstocked, underused data, and ensure the knowledge…

The Beginner’s Guide to Building Buyer Personas

buyer personas

Long gone are the days when we can successfully target our audience based solely on a set of pre-populated demographics. Granted, things like occupation, age, and income do play a vital role in marketing, but it lacks any form of interpersonality. And these days, you won’t get far with your marketing efforts if you aren’t…