Category: Customer Data

Understanding Customer Data Modeling

Understanding Customer Data Modeling Whoever said “Ignorance is bliss” probably wasn’t standing at the helm of a business empire and responsible for revenue growth. Sure, there are things in life we’re better off not knowing, but the ticks and tangles that influence buyers’ decisions to do business with us isn’t one of them. With ever-encroaching competition, it’s…

The Beginner’s Guide to Choosing a CRM

Long gone are the days when we turn to the Rolodex and overstuffed file folders to brief us on customer data. In today’s digitally driven business world, companies are bidding farewell to paper pushing and streamlining data availability in the form of CRM (Customer Relationship Management) solutions. A CRM is a powerful software that, when…

Customer Data Management: A Beginner’s Guide

With the ever expanding scope of technology solutions, collecting data on customers and prospects is easier than ever. But how exactly do you get it, and what are you supposed to do with it? Here are the Top 10 Customer Data Management tools for beginners to start addressing the plight of overstocked, underused data, and ensure the knowledge…

The Beginner’s Guide to Building Buyer Personas

buyer personas

Long gone are the days when we can successfully target our audience based solely on a set of pre-populated demographics. Granted, things like occupation, age, and income do play a vital role in marketing, but it lacks any form of interpersonality. And these days, you won’t get far with your marketing efforts if you aren’t…

Customer Data Mining in the 21st Century

customer-data-mining

Let’s say you’re at the supermarket checkout line and you hand the cashier your grocery store loyalty card. She scans it, and you watch the bill drop because of on-the-spot discounts on a handful of items. When you get your receipt, it includes a few paper coupons for a couple of items you saw this…